What is the first thing that comes to your mind when I mention the phrase “internet marketing”?
You may or may not have heard about it before. Some of you may have heard about it before but don’t really know how it works or how someone can actually use it as an advantage.
Some will have an impression that internet marketing is about being able to earn a lot of money from the internet. Some may have an impression that it is about being able to push a magical button and money just flows in. Regardless of your impression about it, I want to you to put aside whatever impression you have about it as I want to share with you my thoughts about internet marketing and how different kinds of people can use it.
By definition “Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.”
In simpler terms, it is actually the ability to generate revenue as a result of actively reaching to your ideal audience through the web. With this idea in mind, internet marketing can be very powerful in this day and age when done effectively well. That’s because if you know the strategy and technique behind it, you simply can sell anything you want.
Internet Marketing is extremely important and valuable. Think about it. Any website can be built by anyone but if there’s no internet marketing done, no one will ever visit that website and there will be no sales at all.
This is why if you know internet marketing, you can sell anything you want. Regardless of whether you’re selling expertise (yourself), a digital product, a service and etc.
I want to share with you 5 kinds of people who should be using internet marketing and why:
This can be the cheapest way of starting a business apart from a traditional business. People don’t need a huge capital to start one. It is also known that the internet can be fastest way to create wealth. So some earn an extra income by selling digital products, referring people to buy something and earn a commission by doing so, blogging, using a cool new website platform (airbnb, alibaba and etc) and many much more other ways. Some people want another stream of income so they have a security blanket incase they don’t have their job.
Nowadays people are reading up on news and information on their smartphone and computer instead of the physical newspaper. This opens up plenty of opportunities these days for retail businesses to easily reach their target market through the use of internet marketing.
These group of people have some form of expertise that they are about to share with others. Whether you’re a trainer in a specialized field or a tuition teacher, it can give you a competitive advantage when done effectively. The younger generation are more tech savvy now and your reach potential is endless.
As I shared above, anyone can build a website but how do you market it out and make it profitable is another thing. Without knowing internet marketing, an e-commerce site will just be like a retail shop without anyone walking into it. This is why you can’t just start a website and pray that people will discover it
It is now extremely ideal for people who are doing sales to be using internet marketing as well because you’ll not only be able to reach out to your ideal audience but you will also be able to save a lot of advertising dollars. If a real estate or insurance agent were to advertise online instead of the newspapers, they will be able to pay lesser and reach a targeted audience.
So you see, internet marketing can be used for various types of people and shouldn’t be seen narrowly. I used to have a different mindset about internet marketing but when I witnessed the potential, it blew my mind away.